Media Center

Oct 2017

Nikon D850 Camera Launch

ASHRAFS Launched the Nikon D850 Nikon's next-generation high resolution, full-frame DSLR camera. The latest FX-format camera by Nikon promises unrivalled versatility by combining high speed and high resolution capabilities in one superior imaging tool that switches seamlessly between first-class photos and 4K videos. The launch was held at Ashrafs Multipurpose hall in Ashrafs Tower Hoora, on 04 Oct 2017.

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Jul 2017

Nikon 100th Anniversary

Nikon Middle East celebrated its 100th anniversary of commercial operations. The Event was held in Dubai on 03rd July 2017 at the Astor Ballroom, St. Regis Hotel. Nikon’s regional distributors were honored during the occasion.

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Ashrafs Staff Party 2017

A night of Talents and Celebration at the Ashrafs Staff Party 2017 A blast of talent-show set by Ashrafs staff members was indeed the highlight at Staff party which made it so special and memorable. The party titled “Cultural Symphony” was truly a fusion of culture, art and celebrations throughout. Mrs. Amal Almoayyed, Executive Director presented gifts of appreciations to staff who performed; also presented certificates of recognition to all veteran team members who have

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Dec 2016

December Tent Sale

It was more or less a repetition of the tent sale we had in May/16. Gate-crashing crowd particularly at the opening hours made ‘Ashrafs Tent’ look like a place of carnival. The sale was held from 01Dec-03Dec /2016.

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Nov 2016

AWA Coffee morning

The American Woman Association had a ‘morning coffee session’ at Ashrafs Café on 28 November. Our product specialists from Homeware and Appliance division demonstrated the latest range of products during the occasion

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Cookery show

On 12 November, well-known Chef Ms.Alexandra conducted a cookery show in Ashrafs Café, Hoora. The free cookery show was attended by Homeware customers and invited guests. The recipes included some special easy-to-make Christmas dishes

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Sep 2016


The renovated “Ashrafs Electronics” in Seef Mall was unveiled on 28th september 2016. Mrs. Amal Almoayyed, Executive Director - Ashrafs and Mr Taro Kimura - Managing Director ( Sony) and officially inaugurated ‘‘Ashrafs Electronics’’. Ashrafs Electronics is located on the ground floor, Shop No. 122 near gate 9 in the Seef Mall. The renovated showroom has been designed with a strong emphasis on in-store branding and visual merchandising, ensuring visibility

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May 2016

Ashrafs awarded

Best partner award 2015-16 from Brother Internation­al Gulf for Ink Jet category in the region was awarded to Ashrafs. Mr. Muthu Kumaran, GM- Electronics & Mr. Muthuraman, Sales Manager - Ashrafs received the prize from Mr. Soichi Murakami, Managing Director, BROTHER INTERNATIONAL (GULF) FZE. The event was held in Dubai in May 2016

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Apr 2016

ASHRAFS CORNER SEEF MALL- Home-ware shopper’s stop

‘ASHRAFS CORNER’ showroom in Seef Mall is now open after renovation. The state-of-the-art shopping space is designed to serve the best of brands in the industry with wide choices of trendy collections. Stocked with a variety of premium brands in the cutlery, crockery, and home appliance categories, ‘Ashrafs corner’ offers the premium range of fine porcelain dinnerware, sterling silver and stainless steel cutlery. WMF, Brabantia, Lekue, Joseph-Joseph are some brands, to

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Ashrafs Launches VSUN Mobile Phones

Ashrafs W.L.L launched VSUN mobile phones in Bahrain. VSUN, a leading international manufacturer of world-class smartphones, has outlined its ambitious strategy to capture a large slice of the Middle East’s virtual reality market by targeting consumers who are demanding high-performance smartphones with cutting-edge technology. VSUN’s latest handset devices, Race and Touch, embrace the most advanced Android phone technologies, user-friendly interface and ergonomic design to provide

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Feb 2016


ASHRAFS W.L.L. launched Xiaomi’s range of popular smartphones to the Kingdom. ASHRAFS has been appointed as the official distributor of Xiaomi in Bahrain, where it hopes to replicate Xiaomi’s success. ASHRAFS has partnered exclusively with leading telecom operator Batelco to launch Xiaomi’s smartphones to the market. Four exciting models Redmi2 Pro, Redmi Note, Mi4i and Mi Note are being introduced.    “We are truly excited to bring Xiaomi’s range

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Jan 2016

WIN BIG Campaign Prize Giving

Playstation’s exciting WIN BIG campaign ended on Thursday as the prize-giving was held at Ashrafs shopping center at Hoora. Mrs. Amal Almoayyed, Executive Director presented Valuable raffle prizes which included 74” Sony Bravia Televisions, play station gadgets, Home theaters, and Tickets to European champions league. “Win Big” promotion by playstation was started on 22nd November 2015. Customers who have purchased PS4 consoles from Asharfs or its channel partners

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A smooth ‘bowling start’ of New Year 2016!

By hosting an elegant evening party at Fun land center by our Management, team ASHRAFS kindled the start of year 2016 operations in style. The gracious evening also witnessed some exciting bowling spells by flamboyant Ashrafs squad, where departments and co-workers battled in full throttle against each other. Later in the evening Mrs. Amal Almoayyed, Executive Director wished a pleasant and successful 2016 to all staff and presented gifts and prizes to the winners. More details at

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Dec 2015


The Asphalt 8 Gaming Challenge on Sony Android TV ended on 29th December, prizes to the ‘champions’ were presented by Mrs. Amal Almoayyed - Executive Director, Ashrafs.W.L.L. The month-long campaign was held in Ashrafs SONY showrooms, where customers had a chance to race the Asphalt 8 Challenge and record their shortest time. Out of hundreds of participants, 40 toppers were qualified for the finals that took place on 26th December in Ashrafs Shopping center in Hoora. The Winners

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Nov 2015


Ashrafs formally inaugurated their multi storey Business tower in Hoora. On 15th June, 2015, His Excellency Mr. Zayed R. Alzayani, Minister of Industry and Commerce, Bahrain formally inaugurated the New Ashrafs Tower in presence of Mr. Farouk Yousif Almoayyed, Chairman, Mrs. Amal Yousif Almoayyed, Executive Director, dignitaries, and members of the media. The New Ashrafs tower is a six- storied building with an integrated design that houses a state-of-the-art showroom, offices and a

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Entice the taste buds at Dosa Plaza!

Ashrafs proudly presents the first Dosa Plaza restaurant in the Kingdom of Bahrain, which is a widely renowned Vegetarian food service and the largest fine Vegetarian restaurant chain in India with 50+ branches across globe having presence in India, Australia, New Zealand, Oman, UAE, US etc .   Dosa Plaza offers you the world's widest menu in Dosa. We invite you to explore the 104 delightful varieties of Dosas. We also serve authentic Punjabi food, Indo-Chinese, South Indian,

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Oct 2015

Saturday Reyoog /Saturday Morning breakfast

Ashrafs Café will be serving Arabic Breakfast on Saturdays. “Saturday Reyoog” will have delicious choices from the Arabic cuisine from 9.00am till 12 noon. Be it an early breakfast or a brunch - for those who sleep little longer on holidays J  – please note that our coffee shop will have delicious meals @ Saturday Reyoog!  Enjoy live cooking and a scrumptious breakfast!  Point 1 Point 2 

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