A training on SONY DSLR / SLT cameras was conducted at Ashrafs head office on 12/12/12. Mr. Varghese Mathew, our SONY –trained sales staff of Ashrafs made a detailed presentation on the basics of photography. The topics covered from photography fundamentals that include aperture/shutter speed/Focal point etc. to advance photography techniques and shooting tips.  The topics also covered SLT technology, comparative advantage of SONY Alpha to immediate competitors, Lenses and accessories etc.  The attendees include invited Sony Alpha customers and staff of Ashrafs.
Ashrafs W.L.L 
To Commence 100th year in New Business Tower!    

Artist’s impression of upcoming Ashrafs Tower

Y.K. Almoayyed & Sons is poised to make yet another major investment, as the top Management has approved the construction of a new business Tower for Ashrafs W.L.L – one of the leading business houses within the group.  The Y.K Almoayyed and sons, one of the most admired corporate houses in the Kingdom of Bahrain which began its operations in 1940, has always been a part of Bahrain’s growth and economic development. The Ashrafs tower, a major investment the group makes in the year 2012 underlines its continued efforts in enhancing economic growth and commitment to social responsibility by promoting different industries & services. The group has always been a part of the economic development process by creating jobs and spurring business activities in the Kingdom.  Ashrafs W.L.L which is completing the 100th year of its business operation in 2013 will have this momentous milestone celebrated in the brand new business tower being built in Hoora, next to their existing shopping center.

The new building will be an extension to the Ashrafs shopping center on the ground and Mezzanine floors.  The Ground+6 floor structure will house their offices and showroom in areas approximately 8100 sqms. The project estimates an overall cost of B.D4 Million, is expected to be completed in 18 Months.

The six-storied emerging tower will have an integrated design with new generation high performing office blocks and a full-fledged multi purpose hall at the top. The new office will add to its efforts in bringing and promoting leading brands like SONY, NIKON, BOSE, SWATCH, CASIO, BROTHER, VAIO, LALIQUE, BRABANTIA, WMF etc. in the country.  Considering customer convenience, the new design encompasses provisions for an extended parking space to accommodate 126 cars at any given time.

The project was awarded to M/s. Almoayyed Contracting. W.L.L. On 12th January 2012, the formal contract was signed by Mrs. Amal Almoayyed, Executive Director, Ashrafs.W.L.L and Mrs. Hala Almoayyed, Executive Director, Almoayyed contracting at the joint meeting held at Ashrafs Conference hall

Mrs. Amal Almoayyed, Executive Director, Ashrafs W.L.L,  Mrs. Hala Almoayyed, Executive Director, Almoayyed Contracting, Mr. Mazen Al Umran, Managing Director, MACE Consultants are seen at the official contract signing of Ashrafs centenary Tower construction

Speaking on the occasion Mrs. Amal Almoayyed said, "We are extremely excited to announce the construction of the new Ashrafs Tower, which will be a huge corporate space. We are proud to bring our customers, suppliers and corporate clients under one roof and also enable our employees to work efficiently with one another,"

M/s. Mazen AlUmran Consulting Engineers the pioneers in the field of constructions will be the official project consultants. The new Ashrafs tower is expected to be completed in June 2013 and will be operational in September 2013 to celebrate 100 years of Ashrafs success.


Brother International, the pioneers in Home /Office printing equipments awarded Ashrafs for Best Marketing initiatives. Mr. Muthu Kumaran, GM Electronics, Asharfs and Mr. Muthu  Raman, Sales Manager, Business Equipment Division , Ashrafs have received the award from Mr. Shinji Tada – Managing Director and Mr. Ranjit S Gurkar General Manager, Printing & Solutions Division MENA of BROTHER INTERNATIONAL (GULF) FZE  for Best Marketing Initiatives in the region for the year 2010-2011. The award was given at the Brother Gulf’s annual Business Planning Session held in Barcelona, Spain on 27.05.2011.



Brother Gulf Channel partners seen with ‘Awards of Business excellence’ at the Channel Meet “CM2012” organized by Ashrafs W.L.L and Brother Gulf FZE on 24/01/2012 at Elite Crystal hotel, Juffair

M/s Ashrafs W.L.L and M/s Brother Gulf F.Z.E. had organized “Channel Partner Meet 2012” at Al Omra Ball Room in Elite Crystal Facilities, Bahrain on 24.01.12. The meeting brought together various IT industry channel partners and retailers for business presentation on Brother Gulf operations, followed by Awards and gala dinner. Delegates from Brother Gulf F.Z.E included Mr. Ranjith Gurkhar (General Manager), Mr. Sohail Kidhwai (Dy. General Manager), Mr. Jai Shankar (Marketing Manager)  who  had made extensive presentations on Brother Business spectrum and future operations planned in the region.  During the meet, which was presided over by Mr. M. Muthukumaran, G.M Ashrafs W.L.L, Brother Gulf bestowed the channel partners with Awards of Business Excellence for their performances in the year 2011 as mentioned below

  1. Best Equipment Channel Sales 2011 – Advance PC
  2. Best Consumables Channel Sales 2011 – V. N International
  3. Best P touch Channel Sales 2011 – Gulf Computer Services
  4. Promising Channel Sales Partner 2011 – Al Ameen Stationary
  5. Best Laser Products Retailer 2011 – Sharaf DG
  6. Best Inkjet Products Retailer 2011 – Lulu Hypermarket
  7. Best Facsimile Retailer – Geant Hypermarket
  8. Best Product Display – Sharaf DG
  9. Promising Retailer – Shared by Emax Electronics & Intellex Information Technology

The event marked the introduction of the new A3 inkjet model MFCJ5910DW, a revolutionary multi function model from Brother. The introduction of new technology and more innovative products in the A3 range category is expected to be a definite advantage of Brother Gulf for future expansion in the region.



  ASHRAFS loyalty programme provide opportunity to earn and redeem points on the purchase of world renowned brands such as Sony, Nikon, Brother, Bose, Casio, Swatch, Brabantia, Descamps, WMF and others.  It is our mission to ensure that our customers get added value to the money spent Loyalty program ensures not only the redemption points, but it offers timely updates on new products, promotional campaigns, events; precisely serving as an interface between our brands and valued customers  





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